Magic Alley

Magic Alley, 21 Henley Street, Stratford upon Avon, Warwickshire, CV37 6QW
01789 290969
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What if William Shakespeare had been a time travelling wizard?

Most people think of William Shakespeare as a great poet and playwright, but during the period 1578-1584 and then again from 1585-1592 (commonly referred to by scholars and historians as "The Lost Years") no-one has ever really known what Will got up to... until now that is!

So if you've ever wondered how he went from being a relatively uneducated 14 year old schoolboy to the world's greatest playwright some 14 years later then this is what you've been looking for. Welcome to Magic Alley & the World of Wizards Thatch where we explore the Lost Years of William Shakespeare.

Magic Alley is packed to the rafters with all kinds of unique gifts including books, retro toys, dragons, magic wands and playing cards. You can get a "Potion To Go" from the Golden Broomstick Takeaway and while away an hour or so in the Enchanted Manor where we bring to life the "Lost Years" as depicted in the best-selling Chronicles of Wizard's Thatch series of books.

So, what if William Shakespeare really had been a time travelling wizard? Would the world as we know it be a different place? Or perhaps it would just seem like it? Would it be a more dangerous place, populated by strange and yet wonderful creatures? Or would it be more magical, with everything just a little bit more vibrant and colourful?

What it would certainly mean is that magic was real - not sort of real, but really real, just like dragons and fairies and witches. And maybe you'd be different too...

Or perhaps you already are and you're just hiding your true nature - you're in disguise as it were... Whatever you are, we would like to appeal to your true nature - the real you - whether you be wizard, mermaid, time traveller or fairy princess. No matter what you are, or what you might like to be, we invite you to come and seek the magic for yourself in a world where they're not fairytales, they're history - and where the only possible explanation for Will's transformation from a relatively uneducated 14 year old schoolboy to the world's greatest playwright involves magic and time travel!


Lose yourself in the original world of wizardry based on the Chronicles of Wizard's Thatch series of books!

Forget the 20th Anniversary of books about an orphan boy wizard with a lightening shaped scar - this year is the 27th Anniversary of the publication of the first books in the Chronicles of Wizard's Thatch series and the opening of the very first Magic Alley in London.

So, just take two large cupfuls of imagination, a pinch of wonder with a dash of magical delight and a magical mirror. Add to a heady mixture of stardust and moonbeams, and stir well.

Then step back and allow the magic to begin as you enter an enchanting world of storytelling in a mysterious old building known as the Creaky Cauldron. Here, you'll find Stratford's Magic Alley store and the Enchanted Manor.

Welcome to a truly magical and enchanting world based on the best selling Chronicles of Wizard's Thatch series of books by Dave Matthews - where every hour is the witching hour, but you don't need to be a card carrying witch to join in the fun!


Welcome to the Original Wizarding World

created a full seven years before the first Harry Potter book was published


 So, which came first Magic Alley or JK Rowling's Diagon Alley?


The first Magic Alley & Creaky Cauldron store opened just off the Greenwich High Road in London in 1990 a full 7 years before the publication of the first Harry Potter book.

Who would have thought when we started selling wands, spells, books, broomsticks and "Original Tudor Recipe ButterBeer" all those years ago how much the world would have changed over the years.

Everything we do is based on the bestselling Chronicles of Wizard’s Thatch series of books and we do not sell Harry Potter merchandise.

However, we'd like to thank JK Rowling for creating her magical world and in turn making our magical world even more accessible. And although our London store is sadly no longer open, we'd like to encourage you to seek the magic of the original Wizarding World here in Stratford upon Avon for yourself.


Welcome to Stratford's most magical attraction!

William Shakespeare was a time travelling wizard. There, we've said it - there is no other possible way he could have gained all that knowledge...

The Enchanted Manor brings to life the "Lost Years of William Shakespeare" as depicted in the best selling Chronicles of Wizard's Thatch series of books. With pinches of magic, time travel, supernatural adventures, magical puzzles and twists in history, the Enchanted Manor contains everything that you would expect to find in will's own work.

Tickets: £10.00 Adults, £7.00 Children, Students, Seniors*


The Enchanted Manor - exploring the Lost Years of William Shakespeare

Join Alice and her friends on a magical exploration of the Enchanting World of Wizard's Thatch using your copy of the Official Ministry of Time Guide for Field Agents. There's two whole floors of Wizarding Tales and Time Travelling Magic that add an extra level of enjoyment to the spellbinding Chronicles of Wizard's Thatch series, with puzzles to solve, facts to discover and history that's all twisted up with wizardry - in fact it's so mixed up we call it "twistory"!

The exhibits delve into the "Lost Years" of William Shakespeare as depicted in the Chronicles of Wizard's Thatch and offer "easter eggs" that you won't find in the books. Easter eggs, I hear you ask? Well, of course we don't mean the chocolate variety, but hidden extras and additional tales that add depth to the Chronicles and the world of the "Lost Years".


So, are you up to the challenge...?

The Enchanted Manor is the Museum of Wizard's Thatch and includes exhibits on loan from Dr. Bombay's "Enchanted Manor Collection", the Wizard's Thatch "Wyrd Museum" and the "Ministry of Time" including costumes from "The Chronicles". The experience is spread over several levels with atmospheric lighting and sound effects. It is suitable for children of all ages, the young at heart and all with a sense of wonder who believe in magic through storytelling.......

The Enchanted Manor is the only museum to immerse you into a world of storytelling by letting stories guide you around the building. Three or four times a year we produce a specially adapted tale from the Chronicles of Wizard's Thatch to send you off on a quest around the Enchanted Manor looking for answers. This means that every time you visit not only will the rooms in the Manor have changed (and possibly even moved) but that you'll be undertaking a brand-new adventure!

There are clues, of course, in the latest tale from the Chronicles as well as within the exhibits or on the walls. You might also find bits of a very well-known Time Magic Spell scattered around the building. Whenever you find part of this spell, write it down in your Guide and when you’ve found all the bits - rearrange them to make sense.

Get everything right and not only will you be awarded with a Graduation Certificate from the Wizard’s Thatch Academy, but you will also be granted the status of Official Field Agent with the Ministry of Time and be allowed to apply for an Official Ministry Identity Card which as everyone knows is really useful to have (you never know when you might need it).

So, without further ado and to cut a long story short, open your copy of the latest tale taken from the Chronicles of Wizard's Thatch, and most importantly…. have fun and good luck!

Please Note:

Spread over several levels with steep and narrow stairways, low beams and doorways, a visit to The Enchanted Manor is truly an atmospheric and magical experience for all the family and is sure to be one to remember. An average visit to the Enchanted Manor will take somewhere between 45 and 55 minutes.

Of course, if you're expecting a boring old museum stuffed full of tired and dusty old exhibits about witchcraft or a multi-million-pound museum of behind the scenes movie making you'll be disappointed as you won't find either here! But what you will find is a passionate team of people dedicated to bringing the enchanting world of Wizard's Thatch to life...

The Enchanted Manor is suitable for children of all ages and for the young at heart, but may not be suitable for those with mobility issues. There is no room for pushchairs or buggies - please do not bring them, thank you.

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Magic Alley, 21 Henley Street, Stratford upon Avon, Warwickshire, CV37 6QW

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Opening hours

10:00 - 17:00
10:00 - 17:00
10:00 - 17:00
10:00 - 17:00
10:00 - 17:00
10:00 - 17:00
10:00 - 17:00